of Tradition & Quality
While always remaining loyal to traditional Mexican food, Roberto’s began as a family operated business in 1964 and continues to be family run, with 70 Roberto’s taco shops today. Roberto’s remains the pioneer in fast, traditional Mexican food with taco shops in California and Nevada.
Quality Food. Quality People.
The story began...
Roberto and his wife, Dolores Robledo, began their career in the food industry providing tortillas to stores and restaurants when they successfully opened their own tortilla factory in San Ysidro, CA in the summer of 1964.
Soon after opening the tortilla factory they went on to expand the venture and open a traditional style taco shop. In 1964, Roberto Robledo began operating San Diego’s first taco shop.
Roberto’s, now an institution in fresh, authentic, Mexican food, has kept a promise to the family that their commitment to quality, service and family recipes would never be compromised. This same dedication to quality made Roberto Robledo stay true to his original concept: fresh, authentic, simple food at modest prices and portions.